/Posted by: deborah
Wellness House provides services and programs for people diagnosed with cancer. Accompanying a visual redesign, Deborah established brand voice for the nonprofit, located in Hinsdale, Ill. Messaging emphasized the organization's psychosocial approach to...
Cyclist Chloe Woodruff
/Posted by: deborah
Professional cyclist Chloe Woodruff needed to establish her personal brand and carry out that identity through her web presence. First, Deborah and Chloe worked to create brand guidelines, a mission statement, and style guide...
/Posted by: deborah
For her efforts establishing an online brand voice and writing site copy for HelloDelicious, Deborah was paid in snack...
/Posted by: deborah
Deborah researched and produced content for Walgreens private brands, bringing established voice and tonality to online landing pages. Private brand landing page for Ology, Walgreens’ line of ingredient-conscious household products. Pet Shoppe is Walgreens’...
/Posted by: deborah
This Week at Walgreens was a narrative-driven email communication sent to subscribers of the popular Weekly Ad. It aimed to tell an interesting story involving Walgreens in customers’ everyday lives with editorial content and...
/Posted by: deborah
Well-Being Together was exciting writing territory for Deborah: an app and UX copy. What fun! (Seriously. It was.) The app supported group wellness challenges based on physical, social, and intrapersonal health. Well-Being Together website.   UX...
/Posted by: deborah
Along with a site redesign, Texas-based healthcare and insurance provider Scott & White needed new copy. Deborah wrote informational pages on the Affordable Care Act and HIPAA using plain language meeting sixth grade reading...
/Posted by: deborah
Global digital agency Nansen (now Making Waves) required a site redesign with a distinctive, defined voice and messaging. Taking inspiration from the story of its namesake, Norwegian explorer Fridtjof Nansen, Deborah focused on the...
Woman's Athletic Club on Michigan Ave.
/Posted by: deborah
In 1898, a group of tenacious Chicago ladies started their own club, ignoring naysaying dudes. Much, much later, Deborah focused messaging around this legacy, writing a brochure for prospective...
/Posted by: deborah
Roots Handmade Pizza sought to introduce an entirely new kind of pizza, Quad Cities style, to the Chicago market, where there is no shortage of pizza. Deborah created content for the Roots website, beverage...
/Posted by: deborah
A microsite created for FibreCraft’s Springfield Dolls toy line, SF Style Club encourages imagination and creativity while forging a strong connection to retail items. Written for children ages 5-11, voice and tonality was designed...
/Posted by: deborah
A printed activity book produced by the American Osteopathic Association was modified for online use. Deborah edited existing panels and wrote additional instructions to fit the interactive format. Be nice to your...